Retail store interior representing consumer and market research
Research / Market Research

Retail Audit

On-the-ground retail data on pricing, availability and shelf presence.

Overview

Retail audits put trained field staff directly into stores to record what is actually happening on the shelf — pricing, stock availability, placement and competitor presence — replacing guesswork with observed data.

What this includes

In-store data collection on pricing and availability01
Shelf share and placement tracking versus competitors02
Repeat audits to track change over time03
Store-level and market-level reporting04

Who it's for

FMCG and retail brands that need an accurate, current picture of how their products are actually performing at point of sale.

Our process

How we deliver this

01

Understand

We start by understanding your research objective and what decision it needs to inform.

02

Design

We develop the methodology, sampling and instrument suited to that objective.

03

Collect

Trained field teams carry out structured, quality-controlled data collection.

04

Analyze

We analyze the data and identify the patterns that actually matter.

05

Deliver

You receive clear findings and recommendations you can act on.

Have a market research need in mind?

Tell us the objective and we'll scope the right approach.