Research services built around your objectives

Market research is the structured collection and analysis of information about consumers, markets, products and competitors, used to inform business and policy decisions. It typically combines quantitative methods (surveys, structured data collection) with qualitative methods (interviews, discussions) depending on the question being answered.

Market research in Nepal follows the same core methods used globally, adapted to Nepal's languages, geography and access conditions — for example fielding surveys across both urban centers and harder-to-reach rural areas, and working in Nepali as well as English where needed.

A typical project moves through four stages: defining the research objective, designing the study (questionnaire or discussion guide, sampling plan), fieldwork and data collection, and analysis and reporting. Mark Data Nepal runs all four stages in-house, including its own trained field teams for on-the-ground data collection.

Mark Data Nepal's services fall into three groups: market research (consumer surveys, product and concept testing, brand and advertising research), social and economic research (ICT, financial inclusion, health, governance and development studies), and supporting services (consulting, survey programming, and fieldwork/data collection).

Quantitative research collects numeric, structured data — typically through surveys with representative sampling — to measure how widespread a behavior, opinion or preference is across a population. It answers questions like "how many" and "how much."

Qualitative research explores the reasoning behind behavior through in-depth interviews, focus groups and open discussion, rather than fixed-response questions. It answers "why" and "how" questions that a structured survey alone cannot.

Timelines depend on scope: a focused survey with a defined sample can run in a few weeks, while multi-region social or development studies with extensive fieldwork take longer. Mark Data Nepal scopes a realistic timeline against each project's specific objective and geography during the planning stage.