Market Research

Consumer research studies how people choose, use and feel about products and services — covering needs, habits, preferences and behavior. Mark Data Nepal runs this through general consumer surveys and dedicated consumer behavior studies.

Brand research measures how a brand is perceived, recognized and trusted over time. Mark Data Nepal's brand equity research tracks awareness, perception and loyalty so a business can see how its brand is actually performing with consumers.

Advertising research evaluates how well an ad concept or campaign works before or after it runs — recall, relevance and impact. This is covered by Mark Data Nepal's advertisement testing service.

Concept and product testing puts a new idea or product in front of real consumers before further investment is made, to check whether it resonates and works as intended — used alongside new product development research.

A retail audit is on-the-ground data collection inside retail outlets — checking pricing, product availability and shelf presence — used to understand how a product actually performs at the point of sale.